Price negotiations are becoming tougher than ever for automotive suppliers. Lower volumes, project cancellations, fewer RFQs and lifetime extensions are putting strong pressure on suppliers, while costs continue to rise due to materials, energy, new regulations and market changes. At the same time, OEMs are increasingly demanding price reductions.
How can suppliers deal with this dilemma?
In this online session, Hans‑Andreas Fein will outline a three‑pillar strategy to successfully navigate today’s purchasing environment:
- Understanding OEM purchasers’ instructions, targets and negotiation strategies
- Developing flexible and credible arguments for price increases and one‑time compensation
- Creating a differentiated negotiation approach that goes beyond standard arguments – which are often blocked by default
The webinar also provides insights into the “world behind the curtain” of OEM purchasing decisions, based on more than 30 years of experience working closely with automotive suppliers.
Key Takeaways
Participants will:
- Better understand current OEM purchasing logic and constraints
- Learn practical approaches to defend margins in difficult price negotiations
- Gain new perspectives on how to differentiate themselves from competitors
Speaker
Hans‑Andreas Fein
Trainer and Consultant for Automotive Suppliers
More than 30 years of experience working with suppliers and OEMs
Format & Date
Online Webinar
Date: May 18, 13:00h
Language: English
